Razi Abu Rumman

Insights

Brand Evolution

Wooden letters arranged to spell the word 'MARKETING' on a black textured background.

Strategy Shift

Reimagining marketing approaches to align bold creativity with measurable business growth.
A series of cards labeled 'Brand Positioning' are displayed on a blue surface. The cards have blue and white sections, featuring text about strategic brand concepts. Nearby are a blue pen, a color swatch card, a book with circular patterns on the cover, and a black and blue marker. The arrangement is neat and organized, suggesting a theme of branding and design.

Creative Lead

Guiding teams to push boundaries while maintaining a sharp focus on brand identity.
A wooden table with various items arranged on it including a crumpled piece of paper with the words 'Marketing Strategy', an iron, a pot plant, three markers, and two books. One of the books is titled 'A Designer's Guide to Marketing and Pricing'.

Media Production

Crafting compelling visual stories that resonate and elevate brand presence.
A large building prominently features a billboard with the text 'We Seek Creativity' and Japanese characters, alongside a large logo with the letters 'VS'. The building's facade is bathed in a warm sunset glow, casting shadows across the architecture. An additional advertisement below showcases a drawing of a red car and a cartoon superhero character with the text 'Hero Gang'.

Creative Lead

Building ventures with strategic insight and a fearless approach to innovation.

Visual Pulse

Snapshots capturing bold ideas and strategic creativity in motion.

A coordinated set of cosmetic product branding materials includes a pump bottle, a rectangular box, business cards, and a leaflet. The design features elegant floral patterns in gold over grey and beige backgrounds, with the word 'Cosmetic' prominently displayed in a mix of white and copper colors.
A large, stylized 'T' and 'Z' logo appears prominently in the center, with a series of gradient lines radiating outward, creating a sense of movement and depth. The background features shades of dark gray and black, enhancing the contrast with the white logo.
A computer screen displays a graphic design software with a brand identity project open, featuring multiple blue-themed design variations for a brand labeled 'APATIE'. The image includes different versions of the brand's logo and designs on a grid layout. The background shows a blurred bottle and some greenery out of focus.
A bright yellow, large and bold 'M' shape against a stark black background, symbolizing a well-known fast-food brand.
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